{"id":125,"date":"2026-11-04T13:38:36","date_gmt":"2026-11-04T13:38:36","guid":{"rendered":"https:\/\/demos.wpruby.com\/formafern\/about\/"},"modified":"2026-11-04T13:38:36","modified_gmt":"2026-11-04T13:38:36","slug":"about","status":"publish","type":"page","link":"https:\/\/demos.wpruby.com\/formafern\/about\/","title":{"rendered":"Our Story"},"content":{"rendered":"<div class=\"wp-block-group alignwide fo-split fo-split--opening is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group fo-split__text is-layout-flow wp-block-group-is-layout-flow\"><p class=\"is-style-fo-eyebrow wp-block-paragraph\">Our story<\/p><h1 class=\"wp-block-heading fo-split__title has-xx-large-font-size\">We make room for the <em>things that matter<\/em>.<\/h1><p class=\"fo-split__lead has-medium-font-size wp-block-paragraph\">Formafern began with a simple question: what makes a room feel like home? Our answer is a collection of furniture and objects that are calm to look at, comfortable to live with and made to last.<\/p><\/div><figure class=\"wp-block-image size-full fo-split__media\"><img decoding=\"async\" height=\"1000\" loading=\"lazy\" width=\"1600\" src=\"https:\/\/demos.wpruby.com\/formafern\/wp-content\/themes\/formafern\/assets\/images\/studio.webp\" alt=\"Oak boards and a chair frame in progress on a workshop bench, in soft daylight.\" style=\"aspect-ratio:4\/5;object-fit:cover\"\/><\/figure><\/div><div class=\"wp-block-group fo-prose has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><p class=\"has-drop-cap wp-block-paragraph\">We work with designers and makers who share our belief that good furniture is quiet. It does not shout for attention; it simply makes everyday life a little easier and a little more beautiful.<\/p><p class=\"wp-block-paragraph\">Every piece in the collection is chosen for its proportions, its materials and the way it sits alongside the others. A sofa should invite you to stay; a table should gather people; a lamp should make the evening feel slower.<\/p><figure class=\"wp-block-pullquote fo-pullquote\"><blockquote><p>A home is not a showroom. It is where life leaves its marks, and good furniture wears them well.<\/p><\/blockquote><\/figure><p class=\"wp-block-paragraph\">Edit this page to tell your own story: where you started, who makes your pieces and what you care about.<\/p><\/div><div class=\"wp-block-group alignwide fo-section fo-principles is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group fo-principle is-layout-flow wp-block-group-is-layout-flow\"><p class=\"fo-principle__num wp-block-paragraph\">01<\/p><h3 class=\"wp-block-heading fo-principle__title\">Made to be used<\/h3><p class=\"fo-principle__text wp-block-paragraph\">We choose pieces for the way they live day to day: how a chair holds you, how a tabletop takes a hot cup, how a drawer runs.<\/p><\/div><div class=\"wp-block-group fo-principle is-layout-flow wp-block-group-is-layout-flow\"><p class=\"fo-principle__num wp-block-paragraph\">02<\/p><h3 class=\"wp-block-heading fo-principle__title\">Honest materials<\/h3><p class=\"fo-principle__text wp-block-paragraph\">Wood that looks like wood, linen that creases like linen. Materials that age well rather than wear out.<\/p><\/div><div class=\"wp-block-group fo-principle is-layout-flow wp-block-group-is-layout-flow\"><p class=\"fo-principle__num wp-block-paragraph\">03<\/p><h3 class=\"wp-block-heading fo-principle__title\">Room by room<\/h3><p class=\"fo-principle__text wp-block-paragraph\">We think in rooms, not products, so every piece has a place and works with the others around it.<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Our story We make room for the things that matter. Formafern began with a simple question: what makes a room feel like home? Our answer is a collection of furniture and objects that are calm to look at, comfortable to live with and made to last. We work with designers and makers who share our [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-editorial","meta":{"footnotes":""},"class_list":["post-125","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/demos.wpruby.com\/formafern\/wp-json\/wp\/v2\/pages\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demos.wpruby.com\/formafern\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demos.wpruby.com\/formafern\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/demos.wpruby.com\/formafern\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":0,"href":"https:\/\/demos.wpruby.com\/formafern\/wp-json\/wp\/v2\/pages\/125\/revisions"}],"wp:attachment":[{"href":"https:\/\/demos.wpruby.com\/formafern\/wp-json\/wp\/v2\/media?parent=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}